We have flexibility to do many things.

Android is often given as a free replacement for a feature phone, and the experience isn't as good as an iPhone.

When the economy is difficult, people care a great deal about the things they spend their money on. Customers have come to understand that Apple's products aren't priced high - they're priced on the value of what we build into them.

There's a little bit of pain in every transition, but we can't let that stop us from making it. If we did, we'd never make any progress at all.

When you take an Android device out of the box, you have to sign up to nine accounts with different vendors to get the experience iOS comes with.

[And that's just the obvious stuff. The click wheel on the front had to be reinvented to fit the Nano's ridiculously slim 6.9-mm profile. Ditto the battery and chips.] We use every fraction of a millimeter of space to get things in there, ... It's like a puzzle to fit all that stuff together. It has the tightest tolerances of anything we've ever made in the history of this company.