We have been so busy with our construction, which is kicking our butts, we just didn't have time to get it together.

It's an astronomical, stomach-churning amount of money and permits. When we get all the pieces of the puzzle together it will gel and something will happen. We would like to break ground in the spring, and we're thinking it will take 12-18 months for construction.

We can't keep up with production, and sales are up 60 percent this year. We are trying to figure out if we should add on here or build a new plant. We are producing 40,000 barrels of beer a year and selling only in Wisconsin. We're looking to expand to keep up with demand -- we're not adding new territory.

People in Wisconsin are parochial in their buying habits. They care deeply about their quality of life. Things like wonderful Wisconsin cheeses, really fine chocolates, nice places to eat out and great beer are nice ways to enhance your lifestyle.

It's going to be very dramatic and very beautiful.

It's going to take time to map it all out in a solid way. If they had a solid map right now, I'd wonder. Scientific Atlanta is a big company with a lot of products.