We have been marketing this game for about six months now and certainly our hope is the community is going to rally behind us.

I was one of the reluctant votes there. Ultimately, I think marketing downtown should be privatized.

The marketing wasn't very intelligent. There was an insufficient differentiation between induction and anything else. People would see a flat, smooth top and fail to understand that there was dramatically different forms of equipment underneath.

“If Content Is King, Then Context is Queen. Be Relevant But Extraordinary If You Want To Go Viral.”

The Hispanic community is very vital, and we need to stay on top of that.

This was an important step for marketing the community well into the future.