We have always said that advertising is just the icing on the cake. It is not the cake.

Stories aren't the icing on the cake; they are the cake!

Wow, this is the icing on the cake.

The hurricanes put the icing on the cake.

We've had such a tremendous year and we want to put some icing on that cake.

The A-list celebrities were always going to be the icing on the cake. It's always been more of an ensemble piece.