We have a real assortment of stock and parts. The store is really a unique combination and it has great variety of merchandise for all types of riders.

When you love to ride, you love to ride. A lot of people have Harleys around here and people have been saying that this is exactly what is needed in the area.

Basically, our motto is that we have good quality stuff and good prices. Hopefully, people will realize that and come to our shop.

We'll stock some subassemblies—many of them on consignment—and key parts and build to a forecast. We know what we need to build each quarter and we break that down daily and weekly and have set up [production] lines accordingly.

Stock up on unique condiments and sandwich toppings that can make each sandwich different. Or you can also mix up your choices for sandwich bread by freezing several types of loaves and varying your slices daily. Match the varieties of Single Occasion Meats and Cheeses with your different types of bread for a host of combinations.

We're trying to prepare for Wal-Mart, ... We wanted someone interested in the store, not the stock price. We were intrigued with AWI (Associated Wholesalers), a true cooperative owned by its store-customers. We started buying off them in September-October of last year and the more business we did, the more we liked them.