We have a lady who drives down from Gladwin for a cherry Coke.

We are doing pretty well right now. We got all the tricks we need, we just need to concentrate on hitting now.

We don't serve drinks or ice cream in foam containers -- everything is placed into authentic glassware I basically obtained from auctions or yard sales.

Our jukebox is the real thing.

I don't know if Fox is arguing that its viewers are less sophisticated than those who would buy Mr. Franken's book, ... But either way, I think we are talking about relatively sophisticated consumers here.

There's usually a little bit of fluctuation every year.