We have a huge and growing market, especially in all sorts of sugarless gums, including bubble gum flavors. The result is a growing adult market. It's sort of interesting, because we now have sort of mixed adult-and-kid products.

Jessica Schilling

Bubble Especially Flavors Growing Gum Gums Huge Including Market Result Sorts Sugarless

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[Analyst Michael Cannon put it more bluntly.] There's no bubble, ... The only bubble I know is gum.

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Those guys (the middle relief) have some good numbers on the back of their bubble gum cards.

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Sugar-free gum is growing at 10-12 percent against a U.S. gum category growing at 7 percent, and some 90 percent of our portfolio in the U.S. is in sugar-free gum.

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