We had to spread the money further. We needed to get maximum benefit out of the money we had.

We want to have a consistent look, image and message.

We enhanced records so we could keep in contact with each student in the recruitment process.

We reorganized and re-engineered recruitment, admissions and scholarships.

Credit card debt is almost always bad. At the very least, make sure that the amount of credit card debt you have is less this year than last.

He explains the trip along the way, and the scenery when he passed by the mission in San Jose and went through Livermore and saw the California poppies. I've been in that area myself and now it's a modern freeway. Back then, it was probably a dirt road.