We had people preaching to their congregations in churches.

I would have (entrants) focus on a commercial that their parents would like.

All the money in the world is not going to buy a really passionate ad. Anything a user would produce would be more sincere, more genuine.

Trevor's got 2,000 people trapped in a hospital in downtown New Orleans, ... We need to figure out how to help them and get those people out.

Inventories can be managed, but people must be led.

Maybe you can make another 50 percent from here, but people are skittish, ... The problem in this market is that everyone's looking for the momentum play. Any sort of fear that a company isn't going to be able to sustain a momentum ends up a reason to dump shares.