We got a lot of bad publicity over that case, certainly, but Prison Health Services did a lot of things to address those issues,

Women are empowered to be very pro-active about their health like they weren't just 10 years ago. We can make a lot of lifestyle changes without having an appointment at a doctor's office.

The more research we do, the more we find out. Men benefit from these findings, too, because, ultimately, everybody's health is improving by finding out what works better or the same or not at all.

It can't hurt, publicity is publicity, controversy and all that, it's all good.

I'm going to get enough Canadians behind this. If they want $10 million of negative publicity, I'm going to give it to them real fast.

It's unique. You go through Tulsa and you don't see this kind of typography anyplace else.