We go where we're needed.

Live, we all smell different. Dead, we all smell the same.

The main trend I've noticed is that digital photography has become much more user friendly and affordable. People enjoy having more creative control.

I guess my most prized pop culture possession is a signed first edition of the book 'Fight Club' by Chuck Palahniuk.

This win was definitely huge for team morale. After a few losses to come back and beat Vermont that was huge. We always have a little bit of vengeance against them because we tend to drop the ball when they come here or we go there.

Everything we do online we want to be participatory. We don't want to just broadcast GE's messages. We want to involve the consumers in our advertising, particularly the online advertising.