We fit in between traditional media and word of mouth media. We're that in-between world that's the best of both worlds.

[Consumers] are going to put demands on how, when, where and how much they consume in media and how much they spend as well, ... Those dynamics, we believe, create a voracious appetite for content.

[Busby's response is visceral. A similar finding from Robert Lichter of the Center for Media and Public Affairs is factual. He records all the network evening news shows and analyzes them. Bush's presence is diminishing, that of Cabinet officers and other Administration spokesmen rising. The White House now is the focus of Administration news only about half the time, compared with 72% in the first days.] So far, ... the 'just folks' presidency is working. Bush gets less press but better press. Bush is far more visible to the press than he is to the public, just the opposite of Reagan, who was far more visible to the people than to the press.

In this media frenzied world, it is very difficult to take neutral stock of a situation.

one of the finest media companies in the world.

The media runs the world now.