We felt it was important to do something that really reflected Joe's passion.

[Lee] values how much he was provided exposure early on by Bill Darden and others.

People like Smokey Bones, but they don't come with the visit frequency that we would like. We think that a lot of it has to do with a positioning that is more barbecue-centric than it should be.

We had outstanding financial results despite some difficult prior year comparisons.

When he would show up, we just felt like we were unbeatable.

When they did that, many of us felt discarded and pushed aside,