We don't charge a premium for perpendicular.

Those consultants can still charge a premium.

I get the same charge from juxtaposition of colors as I do from juxtaposition of chords.

Perpendicular, precise and taciturn.

They were designed to be parallel to the course rather than perpendicular, so that ropes won't catch on them, ... And in fact one did - and if the video shows what happened, it'll make the investigation a lot easier.

If your brand can't be made premium, make it fun