We didn't take advantage of the opportunities we had in the fourth quarter.

He was an animal tonight. If he plays like that for the rest of the conference schedule, we'll be in good shape.

Some of it's very simple, but maybe it's something where they need a model to feel comfortable (reading to their children).

Just the child seeing a parent with a book or a newspaper, or reading a recipe or a book on how to repair a car encourages their children to want to read.

Hopefully, what we're doing is preventative.

We try to empower the parents to use technology.