We decided to make this a huge splash. Geri is just so inspiring. She has so many memories.

The purpose of money is to support your life, and if you want to use it to build great memories, go ahead. But you have to remember there is a balance between great memories and prudence.

She filed those moments away like precious documents, wore them smooth with memory, collected them like bits of prayers.

Childhood memories were like airplane luggage; no matter how far you were traveling or how long you needed them to last, you were only ever allowed two bags. And while those bags might hold a few hazy recollections—a diner with a jukebox at the table, being pushed on a swing set, the way it felt to be picked up and spun around—it didn’t seem enough to last a whole lifetime.

I will say this about the truth - that it's one of those crisis rules, whether you are a client or someone who's living their life just every day - is that the truth has a funny way of not going away, and telling the truth is extremely important in dealing with any problem or crisis.

My theory on an existing crisis is that you have to be very strategic about each case's unique elements. If a crisis involves a legal component, you need a communication strategy that complements the company's legal objective. A strategy for a plea deal is different than a case going to trial.