We created the ability for people to insert enterprise or personal data.

There will be hundreds of new companies that will be created to develop these very simple data devices.

The operators are striving to give users a better mobile data experience; having to insert a card and install software is a hassle for some users, and often a barrier to adoption.

The orbs create feedback loops that can influence either personal of employee behavior.

Then it would give us the ability to give (enterprise zone status) to somebody else

Our criteria for good data feeds are that they need to be dynamic enough to be interesting, something that users want to attune to throughout the day, etc.