We can open up the ceilings and make the reverse gables come into the house, and add an arched-top transom window so [homeowners] can actually experience the gable.

It was like the top of the roof came off the house, ... He had that effect on everyone.

They don't account for two-story rooms with their cathedral ceilings, which add bulk to a structure and have a negative visual impact from the road. It's not calculated in your floor-area ratio because there's no floor there.

Probably the most common house style is the high ranch or split level and those roof lines are all very similar. So if you are looking for your home to stand out, you're going to want to change those roof lines.

I used to have to ask clients what style they wanted. You don't have to ask anymore. Everyone wants multiple gables, reverse gables, traditional windows and detailing.

The most important thing is to re-establish ourselves as a top team. We want to make sure we reverse that slide.