We believe in cross-training our people so that they have an understanding of what an issue is, and what goes on in another department, ... And we think that this cross-training not only makes them perform their job better, but also gives them a company-wide view.

It's conducive for people to understand other cultures by understanding their own culture. This is not just a festival for the Greeks, but a chance for everyone to be Greek for a day.

In my opinion we don't necessarily follow the trends because sometimes in stressful times people look for a sweet treat, and it is a relatively inexpensive treat.

What are your drawn to?"
...
"Language, Words, No, not teaching. Perhaps one day I'll write something.

We are excited that David Brooks will be joining us because he has a very wide and deep understanding of history and culture. The fact that he is a conservative will add to the 'marketplace of ideas.' Then again, many of his columns and appearances on the 'News Hour' reflect other views. He is an independent thinker.

Affinity marketing is where DM crosses over into field marketing, giving us a broader understanding of how to use samples with consumers. It's not just a DM approach, but about devising creative ideas for sales and using DM skills to drive this.