We believe if people focus on what they're eating and not how much they're eating, they will have a weight loss with a plant-based diet.

If beef is your idea of 'real food for real people', you'd better live real close to a real good hospital.

The only thing that dairy is supposed to do is turn a 50 pound calf into a 300-pound cow in six months. (If those are your aspirations, knock yourself out!)

We help people to begin truly healthful diets, and it is absolutely wonderful to see, not only their success, but also their delight at their ability to break old habits and feel really healthy for a change.

The participants in the study ate a vegan diet and ate as many fruits, vegetables, whole grains and healthy foods as they wanted and they didn't feel hungry and lost weight.

In this diet you're never hungry. You never have to count any calories. It's like quitting smoking, you don't eat meat for awhile and it's hard for the first day or two, but (it's easier) after you focus on the new foods you're eating.