We are not backing off. We are putting money in here. We are putting in seven brand new pieces of converting equipment. There will be more.

If you look at what we are doing in Green Bay, we are trying to get positioned to be long-term competitive. We are well on our way.

One of the nice things about tissue is we are not losing market share. We are No. 1 in our industry and we intend to stay there.

As a company, we studied our competitive position and tested where we were really weak.

Sometimes (money) doesn't allow you to look at what's most important to you.

What this is about is saving the state substantial sums of money. It's about having others chip in to solve the $15 billion price tag for cleaning up the problem.