We are investing because competition is fierce in our industry. Our product is almost a commodity so we must be competitive in pricing. If there is any advantage in price, you take it.

We see the segment maybe growing here a bit here with some new competition coming in. It'll be a very competitive segment.

It's been a good year and the anglers have put up some fierce competition in both divisions. I would put this group of fishermen against any trail in the state, and I think they would come out on top.

The U.P. 200 is just so intense for competition. If you lose 20 minutes in the Iditarod, most likely it's not going to cost you a place. If you lose 20 minutes in the U.P. 200, it could cost you five places.

Tiger's a top player, but the overall competition has just been great. We've had all of our top players win this year (Woods, Phil Mickelson, Vijay Singh). We want the networks to be profitable, and we want to assist them in their sales efforts. I think we'll be fine.

We're not concerned about competition, we just want a level playing field.