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We are going to be unafraid to tell our story.

Ed Peper

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Avalanche is a vehicle without peers, selling more than 379,500 units since its spring 2001 launch through December 2005.
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We'd love to have it.
— Ed Peper
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We're excited to partner with NBC on the mini-movie and Las Vegas show integration to help ramp up excitement for the 2006 Olympic Winter Games.
— Ed Peper
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Tahoe has been the best-selling, full-sized SUV since 2001. The 2007 model is the best Tahoe yet, and we are bringing it to the market at a great value.
— Ed Peper
The Chevy Rock & Roll 400 is the perfect opportunity for us to showcase our latest products in a way that reflects Chevrolet's musical heritage. Music is a part of the Chevy DNA with over 200 songs featuring Chevy-inspired lyrics. During the Chevy Rock & Roll 400, fans at the track and those watching from home will get to see a variety of musical stars featured on the cars of their favorite Chevy drivers.
— Ed Peper
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