We are excited to welcome someone of Mike's marketing experience to the NHL. Our efforts to further build the affinity of the existing fan while reaching new audiences will be a key focus for our marketing plans moving forward. Mike's industry knowledge and passion for hockey will play an important role in these efforts.

Ed Horne

Experience Marketing

Related Quotes

Seen in this light, ... the employee discount program was an enormously successful marketing coup.

— Ed McKelvey

The NHL has been polling our fans, who have consistently told us that when we come back it should be in a big, bold way. To do that, the NHL, together with its players, recruited an exceptional creative team.

We now have the ability for our clubs to be stable. Across our market, fans need to have hope in the beginning of the season. They want to know their club has a chance. That system is now in place.

AbilityFansHope

I don't know if any one thing is a bigger hurdle than the other. We are demonstrating to the fans we appreciate them staying with us, and we're going to deliver to them an enhanced entertainment product and a chance for all teams to compete for the Stanley Cup.

The notion is providing more entertainment than ever before. The new rules will allow for more offense and for the stars to shine.

EntertainmentRulesWill