We are excited to be able to offer a more formal educational component to marketers. This is the first in a series of courses designed to bring a level of accreditation to the marketing community. The first course will provide marketers with a foundation in testing and experimentation as well as give them the opportunity to achieve real gains through their Web site.

As our initial click fraud research study showed last year, there is an obvious problem in the online advertising world. The challenge is that I'm not sure anyone really knows the extent of the click fraud problem.

We've completed and published extensive research on split A/B testing and know it's important to anyone who plans to market anything online. We feel that by offering this course, participants will be able to implement our research in their own businesses. By the end of the course they should not only have learned how to be an expert in split testing, but also they will have seen how that testing has brought in more revenue on their own sites.

We try to get some easier buckets.

Competition is a painful thing, but it produces great results.

We don't really regard it as stuck (in fifth place) in the sense that pursuit of market share for its own sake has never been a primary objective.