We are doing a lot of things differently and attention to quality has heightened considerably.

We are bringing to our customers' attention the fact that the quality of the tomatoes we are able to buy is not consistent. Rather than us decide what they want, they can decide.

They have appealed through an improved quality of store, more merchandise, bilingual orientation and paid attention to the nostalgia market with products made in Mexico.

I was not prepared for the resulting attention. Besides disliking the diminishment of privacy and the inhibiting quality of feeling watched, I valued my anonymous, boring life. In fact, I didn't see how I could write honestly without it. A year later, I moved out west, got an unlisted phone number, stopped giving interviews, and tried to fly as low under the radar as possible. Of course, some reporters took this as a personal challenge to intrude, but in general, my quiet life let me concentrate on my work.

A lot of new fuel suppliers are going to be coming online so attention to quality will be more important than ever. It's critical that the fuel meet the specifications. An off-specification batch can create problems and a bad batch of fuel can be devastating.

I took one too many LSD trips. And that puts me in the Care and Attention category.