We added value to the company by doing business the way we did it. There is a spiritual aspect to business.

We weren't very interested [in venture capitalists]. If we were going to have a business we were going to have one that was consistent with our values.

When you are led by values, it doesn't cost your business, it helps your business.

Business can be a source of progressive change.

Ben and I built Ben & Jerry's on the idea that business has a responsibility to the community and environment.

It's good to stand for something, to believe in something and base your business on values.