Wales has always been a very good part of the country for us with some of the highest sales of any area. It seemed a good place to trial this new store.

I am delighted with the continued growth of Ann Summers. Our strategy of investment in the future growth of the company is once again reaping rewards. Despite many retailers trying to jump on the bandwagon, Ann Summers is still the number one store for sexy lingerie and sex toys.

It's fantastic that people are adventurous - but they need to be careful.

The peepholes provide waiting partners or friends with a preview of the lingerie being tried on - providing the shutter is drawn across! Quite apart from the fun element, it serves a practical purpose, allowing customers to get a second opinion without having to gingerly open the fitting room door.

I did feel like a woman alone in the sex industry, ... And there were a lot of preconceived ideas. I had great difficulty in persuading newspapers to take ... adverts and hotels. I was running seminars at the time. So there were a lot of difficulties and it was constantly educating people that we were changing, and completely changing our image.

We certainly have contributed to changing people's attitudes to sex. Certainly women's attitudes, ... Over the last 10 years, women in the 1990s -- certainly here in the UK -- are much more aware of their own sexuality. They're more comfortable about talking to their partners about what they want from a relationship. And I think they're all positive changes.