Visual Sciences has been acting in stealth mode for the past three years, and they by far have the most phenomenal product on the market. And unlike any other business intelligence tool, theirs is really designed for marketers.

Reviews are critical [to online success]. Most sites do a pretty poor job of giving enough information to the customer to make a purchase. Less and less people are trusting organizations for their product information -- the BS levels are a little higher.

For a product that just launched I'm extremely impressed. Tying it into the analysis, that's the key. Beforehand [reviews] weren't anything actionable. You can see with the search engine results that all those pieces are showing up because of the careful consideration in creating this.

There's really something powerful to this. It's cheaper to get customers to generate media than it is to do it yourself.

My church is in Hammond, my daughter and her family is in Hammond, my doctors are in Munster. Most everything I do is east of here.

We are encouraging people along State Line to put up more signs and make calls.