Virality is not an accident. It is engineered. And that's why growth hackers beat traditional marketers.

Growth hackers are typically computer engineers that build great marketing ideas into the product during the development process.

The media, when it's functioning properly, protects the public against marketers and their ceaseless attempts to trick people into buying things.

Growth hacking is the future of marketing. It has to be.

Growth hacking isn't some proprietary technical process shrouded in secrecy. In fact, it has grown and developed in the course of very public conversations. There are no trade secrets to guard.

Workflow and usability are not afterthoughts; they impact the core of any project and dictate how it should be engineered.