FastSaying
Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit.
Nick Woodman
Marketing
Massive
Really
Video
Viral
Word-Of-Mouth
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It's very difficult to get any footage of yourself doing what you love unless you have a friend who's a photographer or videographer and wants to document you. That was really the idea and the goal from the beginning: to help people get a good photo, and then it was to help people get a good video.
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92% of respondents reported that a positive recommendation from a friend,
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I enrolled in a race car driving school, where you go for three days, and they wanted to rent me a video camera and charge me $100 for every half-hour.
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