Usually these radio personalities give advice, give the weather and play music. Now they are working together as a community sounding board and getting a huge response.

My job was to double for a little kid that was tied to a weather balloon.

Latino media, both print and broadcast, have played an important role (in bringing people out), especially when you consider that there is no single leader like a Cesar Chavez or Martin Luther King Jr. of this movement.

This was a much bigger story for the Latino media. If the mainstream media had been paying better attention, there would not have been the surprise about the turnout.

The messages I heard last week was show up, bring your family, bring your children, don't get pulled into violence, there may be people trying to provoke you.

The Latino media played it more as how will this affect you, how will it affect your job, how will it affect your kids. They were much closer to their audience, in terms of the direct effect.