Up here in Seattle . . . you can walk into a mom-and-pop place and get a great pizza, but everyone in there has purple hair and nose rings.

We don't limit ourselves by normal convention. We were waiting for the next big pizza chain to deliver an artichoke heart pizza in 20 or 25 minutes, and it wasn't coming. Finally, we thought maybe we should do it.

Gourmet right away is our trademark slogan.

Advertising - a judicious mixture of flattery and threats.

That's right. The other thing I found really amazing is one of the solutions is not to spend more time with your husband. Women react to stress and deal with stress by tending and befriending. So it actually makes a lot of sense to go out and hang out with your girlfriends. That might actually get you in the mood, because you aren't being a wife and mother. You are being a woman.

Nobody is capable of of free speech unless he knows how to use language, and such knowledge is not a gift: it has to learned and worked at. [p.93]