Unless we achieve meaningful success here, we cannot say we are a winner in the next-generation console battle.

Japan is a very important market for our global strategy and launching our console ahead of rival platforms will give us certain advantage.

We will begin promoting the Xbox 360 on TV, newspapers, and magazines. We also plan on promotions that integrate various forms of entertainment, such as sports, fashion, arts, and music. And as a symbol to our promotions, we will open an Xbox 360 Lounge, where people can experience the high-definition entertainment that will be offered by the Xbox 360.

We also received some criticisms toward our promotions, saying that people don't understand what high definition is. The Xbox 360's main appeal is high definition, but we couldn't successfully convey it [to the Japanese market].

We also received some criticisms toward our promotions, saying that people don't understand what high definition is. The Xbox 360's main appeal is high definition, but we couldn't successfully convey it [to the general public].

[The launch] was a lot more difficult than we had imagined. We couldn't prepare the launch titles that we had promised, and it made an impact.