Universities want to recruit the students that they believe will best represent the university while in school and beyond. Students with a robust social media presence and clearly defined personal brand stand to become only more influential.

Amy Jo Martin

Amy Jo Martin

Become Believe Best Beyond Brand Clearly Defined Influential Media More Only Personal Presence Recruit Represent Robust School Social Social Media Stand Students Universities University Want While Will

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While strides are being made in the social-media space, the newspaper and news business should continue to embrace social media.

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Social media provides an avenue to build relationships with media outlets and have an ongoing relationship with reporters.

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