Ultimately buying the book from Amazon.com will be a better experience than buying it in a store,

Amazon Pages and Amazon Upgrade leverage Amazon's existing 'Search Inside the Book' technology to give customers unusual flexibility in how they buy and read books, ... In collaboration with our publishing partners, we're working hard to make the world's books instantly accessible anytime and anywhere.

I certainly think it's true that Barnes & Noble is a much, much larger company. I mean, they're a company with almost $3 billion in sales. They have 28,000 employees. Amazon.com has 500 employees.

It was unbelievable. It's something everybody should experience - well, not from our side.

We will continue to invest in systems, people and product expansion, each of which helps us better serve customers, ... For the rest of 1999, we expect to invest more heavily than we have in the past.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.