Ultimately, behavioral targeting drives audience. Optimization is about driving performance. With behavioral targeting, you might assume that a certain target audience may perform, but that may not be the case. Optimization lets the anonymous data speak for itself to find those pockets of performance.

[His spring performance bears him out. Dye was one of Oakland's most impressive hitters during camp, driving the ball with his old authority.] He's raking, ... He's got that confident look in his eye again.

One- and two-day high-performance driving programs (available in a variety of states) teach defensive driving as well as the car-control skills that professional drivers possess. Topics include downshifting, emergency lane changes and road etiquette.

We have continued our focus on driving the operational performance of our hotels to maximize returns and have delivered first half results in line with our expectations. The group continues to benefit from a diversified global portfolio with our hotels continuing their upward trends, leaving us well positioned for the second half of the year.

DART Adapt was founded on taking traditional marketing methods and principles and applying them online. The feedback loop online is such that you can get almost immediate feedback to drive your optimization.

Optimization solutions are emerging as an important area in the market. Ultimately, it's about how to drive the best conversion, to increase the effective ROI for advertisers and increase the value of the inventory for publishers.