Typography is the use of type to advocate, communicate, celebrate, edu- cate, elaborate, illuminate, and disseminate. Along the way, the words and pages become art.

Typography is what communication looks like.
There is beauty in the language and beauty in the way it is presented.

If there is an essential truism in typesetting, it is that a page contains no voids, only spaces between printed elements. The essence of typesetting is regulating the size of those spaces to control the balance and rhythm between black and white. This is the key to a graphically harmonious page—one with good type color—as well as to text that is pleasing and easy to read.

Type and typography—what you do and how you do it—are both science and art.

A man who would letterspace lower case would steal sheep, Frederic Goudy liked to say. If this wisdom needs updating, it is chiefly to add that a woman who would letterspace lower case would steal sheep as well .

Typography fostered the modern idea of individuality, but it destroyed the medieval sense of community and integration