Tweens are at the place in life where they are beginning to assert their independence from mom and dad. Tweens choose their clothing based on personality types-- skater, sporty, preppy, surfer. It's who they want the world to see them as.

Teen girls are figuring out what they want out of life and who they want to be. Combine this new responsibility with all the stress and pressures in their lives and the result, unfortunately, can be substance abuse.

All-American' looks very different today than it did twenty years ago, and I felt that that wasn't being reflected. For better or for worse, young girls get their idea of what is beautiful from the pages of magazines. And so when an Indian girl looks in Seventeen and sees a girl from her background smiling back at her, that sends her a message that she is beautiful.

At this age, some are following trends-- there will be those who want to wear the latest thing from Juicy. But they also create their own trends. Style is more important to them than the brand. That changes as you get older, unfortunately.

The trouser is looser but it's tailored and has a flat front so it doesn't look frumpy, so kids will like it.

If you were a South Asian girl, you would have thought you didn't exist in this country if you looked at magazines. Indian girls, girls from all over were just being neglected.