Triviality is evil - triviality, that is, in the form of consciousness and mind that adapts itself to the world as it is, that obeys the principle of inertia. And this principle of inertia truly is what is radically evil.

There are no more ideologies in the authentic sense of false consciousness, only advertisements for the world through its duplication and the provocative lie which does not seek belief but commands silence.

Death is imposed only on creatures, not their creations, and has therefore always appeared in art in a broken form: as allegory.

In so far as the culture industry arouses a feeling of well-being that the world is precisely in that order suggested by the culture industry, the substitute gratification which it prepares for human beings cheats them out of the same happiness which it deceitfully projects.

Intolerance of ambiguity is the mark of an authoritarian personality.

Auschwitz begins wherever someone looks at a slaughterhouse and thinks: they’re only animals.