Today there are two points where a car manufacturer has interaction with you as an owner of a car. One, you buy the car. Two, you go to the car shop to repair the car.

Even if you buy a Finnish, Korean or American phone - it will be Ericsson on the inside.

You don't need to recall 100,000 cars because you need to fix something. That can be done with a download of software.

For every $10 you reduce the price of the smartphone, 100 million more people will buy them.

We want to be number one, from the ingestion of content to the play-out to any type of channel. Everything between there, you should see Ericsson if you are a broadcaster, telecoms operator, or cable operator.

You can always think that we're old and not innovative, but there is no company that can limp on for 139 years without being creative and having the genes to change.