To those who don't know Christ, life on earth is all there is, and so it is normal for them to strive for this world's values: money, power, pleasure, and prestige. For Christians, however, to live means to develop eternal values and to tell others about Christ, who alone could help them see life from an eternal perspective. Our ultimate purpose in life should be to speak out boldly for Christ and to become more like Him. If we're not ready to die for Christ, then we're really not ready to live.