To measure market needs, I would watch carefully what customers do, not simply listen to what they say. Watching how customers actually use a product provides much more reliable information than can be gleaned from a verbal interview or a focus group. Thus, observations indicate that auto users today require a minimum cruising range (that is, the distance that can be driven without refueling) of about 125 to 150 miles; most electric vehicles only offer a minimum cruising range of 50 to 80 miles. Similarly, drivers seem to require cars that accelerate from 0 to 60 miles per hour in less than 10 seconds (necessary primarily to merge safely into highspeed traffic from freeway entrance ramps); most electric vehicles take nearly 20 seconds to get there. And, finally, buyers in the mainstream market demand a wide array of options, but it would be impossible for electric vehicle manufacturers to offer a similar variety within the small initial unit volumes that will characterize that business. According to almost any definition of functionality used for the vertical axis of our proposed chart, the electric vehicle will be deficient compared to a gasolinepowered car. This information is not sufficient to characterize electric vehicles as disruptive, however. They will only be disruptive if we find that they are also on a trajectory of improvement that might someday make them competitive in parts of the mainstream market. The trajectories of performance improvement demanded in the market—whether measured in terms of required acceleration, cruising range, or top cruising speed—are relatively flat. This is because traffic laws impose a limit on the usefulness of ever-more-powerful cars, and demographic, economic, and geographic considerations limit the increase in commuting miles for the average driver to less than 1 percent per year. At the same time, the performance of electric vehicles is improving at a faster rate—between 2 and 4 percent per year—suggesting that sustaining technological advances might indeed carry electric vehicles from their position today, where they cannot compete in mainstream markets, to a position in the future where they might.
Clayton M. Christensen
Related We have driven our fleet of over 200 electric vehicles almost 12 million miles and have had no major... EDWARD KJAER I am often asked how it is that I am able to value people to such a deep degree. Apparently, I exhib... C. JOYBELL C. The scientific method gives us
information by testing and repeating observable things so that we
can... LEWIS N. ROE Kindness is universal. Sometimes being kind allows others to see the goodness in humanity through yo... GERMANY KENT (All the grief she had suffered over her lifetime had moulded her face into a mask of eternal sadnes... JEAN SASSON Empathy is the new measurement of everything. It doesn't matter what religion you have, what God you... C. JOYBELL C. As far back as history records people thinking, thinking people
have been befuddled by the mysteries... LEWIS N. ROE We still haven't seen any cars take advantage of the electric powertrain in terms of how you pro... HENRIK FISKER You must save what you can of your life; you musn't lose it all simply because you've lost a part. HENRY JAMES The earth is an arena of champions. We are all champions. We all did overcome millions of potential ... ERNEST AGYEMANG YEBOAH How should I know?" said Alice, surprised at her own courage. "It's no business of mine." The Q... LEWIS CARROLL Be kind. We never know what people are going through. Give grace and mercy because one day your circ... GERMANY KENT Some people never take a chance and never know what it's like to live life to the full. CHLOE THURLOW Batteries are a necessary part of hybrid electric-gasoline powered vehicles and someday, when the te... DAN DOUGHTY Wake up to a brand new day and realize why you woke up to meet the day! Live to the end of another d... ERNEST AGYEMANG YEBOAH When looking for evidence that something exists, it's silly
to start by assuming that it is impossib... LEWIS N. ROE Using the scientific knowledge that we
currently possess, we can take simple logical steps, backed b... LEWIS N. ROE Batteries are a necessary part of hybrid electric-gasoline powered vehicles and someday, when the te... DAN DOUGHTY Food Allergies Are Not Due to Food, Rather Are Due to the Constant Contamination of That Food That Y... THEHEALTHFOODGURU How lucky I am to have known somebody and something that saying goodbye to is so damned awful. EVANS G. VALENS Plunging in “truths” about God is like walking on the bottom of a sea that is not there, searchi... MARIANA FULGER The unfortunate thing is that, sometimes, we slip, but, fortunately, consciously or unconsciously, w... ERNEST AGYEMANG YEBOAH She wasn't bitter. She was sad, though. But it was a hopeful kind of sad. The kind of sad that just ... STEPHEN CHBOSKY So, I guess we are who we are for alot of reasons. And maybe we'll never know most of them. But even... STEPHEN CHBOSKY I love my mom so much. I don't care if that's corny to say. I think on my next birthday, I'm going t... STEPHEN CHBOSKY We Are All Infinite STEPHEN CHBOSKY You can't just sit there and put everyone's lives ahead of yours and think that counts as love. You ... STEPHEN CHBOSKY I saw other people there. Old men sitting alone. Young girls with blue eye shadow and awkward jaws. ... STEPHEN CHBOSKY That one moment when you know you are not a sad story. You are ALIVE. STEPHAN CHBOSKY Somos quienes somos por un montón de razones.Quizás nunca conozcamos la mayoría de ellas.Pero aun... STEPHEN CHBOSKY Ambos dijeron que tomara asiento y parecían hablar en serio, así que me senté. STEPHEN CHBOSKY I know these will all be stories some day, and our pictures will become old photographs. We all beco... STEPHEN CHBOSKY So I guess we are who we are for a lot of reasons. And maybewe'll never know most of them. STEPHEN CHBOSKY So I guess we are who we are for a lot of reasons. And maybe we'll never know most of them. STEPHEN CHBOSKY There's nothing like the deep breathes after laughing that hard. Nothing in the world like a sore st... STHEPHEN CHBOSKY no more pencils, no more books, no more teachers' dirty looks, when the teacher rings the bell, drop... STEPHEN CHBOSKY I don't know the significance of this, but I find it very interesting. STEPHEN CHBOSKY Maybe it’s sad that these are now memories. And maybe it’s not sad. STEPHEN CHBOSKY I think that many people will intentionally overlook all of the lifeless facts about their relations... C. JOYBELL C. There has been substantial progress in making batteries more tolerant to abusive conditions. It won'... DAN DOUGHTY The role of the
Christian is to let other people know what Jesus has done, not to
think of themselve... LEWIS N. ROE Naturalistic atheism debunks itself. It
has no power to explain even some
of the most basic principl... LEWIS N. ROE It's important to understand that if
someone calls themselves a Christian, it does not automatically... LEWIS N. ROE How do you know if something is real? That’s easy. Does it change you? Does it form you? Does it g... C. JOYBELL C. The best thing you can do for your kids is to show them God working in you on a daily basis. CRAIG GROESCHEL With regard to electric vehicles, I am all for them because most of the incremental electricity need... AUBREY MCCLENDON A coin is examined, and only after careful deliberation, given to a beggar, whereas a child is flung... PETER WESSEL ZAPFFE May I never neither turn left nor turn right in my journey of life, but may I go straight to Christ ... ERNEST AGYEMANG YEBOAH You deserve to be with somebody, who knows you're the one, from that very first moment he lays eyes ... C. JOYBELL C. I see a future where American companies lead the world in the production of hybrid-plug in cars and ... BERNIE SANDERS Future growth will be the result of more vehicle manufacturers entering the hybrid-electric market a... ANTHONY PRATT I really do encourage other manufacturers to bring electric cars to market. It's a good thing, a... ELON MUSK Beaming into the thick of a tree without becoming a lifelong tree hugger was a tricky business. A pr... CHRISTINA ENGELA I believe that there is a Matrix and... to be more accurate I am in the Pornography Matrix. DEYTH BANGER In the real world, they told you who to be, not the other way around. RHODA BELLEZA If God give you strength and courage, don't use it to intimidate people or overpower them, rather us... ANTHONY LICCIONE You're full of contradictions, Ms. Wallace." I looked up at him and arched a brow. "I'm a girl... TAMMARA WEBBER Clay in the hands of a good potter suffers so many good turns, but in the end, we see its real and t... ERNEST AGYEMANG YEBOAH The only way he could have her was to shatter this stubborn faith of hers. In doing so, would he sha... FRANCINE RIVERS I'm fucking the grave, I thought, I'm bringing the dead back to life... CHARLES BUKOWSKI I realized that day that blessings come in a variety of shapes, colors, and sizes. CRAIG GROESCHEL Life is not a game. Still, in this life, we choose the games we live to play. J.R. RIM I was very grateful to have heard it again. Because I guess we all forget sometimes. And I think eve... STEPHEN CHBOSKY I guess we are who we are for a lot of reasons. And maybe we'll never know most of them. But even if... STEPHEN CHBOSKY Eventually I came across another passage. This is what it said: I am not commanding you, but I ... NICHOLAS SPARKS To kill a mockingbird. If you haven't read it, I think you should because it is very interesting. STEPHEN CHBOSKY I will never forget the vision of Jamie walking towards me. NICHOLAS SPARKS As these images were going through my head, my breathing suddenly went still. I looked at Jamie, the... NICHOLAS SPARKS You don't have to learn much out of books, it's like if you want to learn about cows, you go milk on... HARPER LEE You can't really get to know a person until you get in their shoes and walk around in them. HARPER LEE Friendship is a double-edged sword one side it can be great and true but the other side it spells be... GARY F EVANS... If I provide for this life and turn away from the Lord, I am wise for a moment, but lost forever. FRANCINE RIVERS The only way he could have her was to shatter this stubborn faith of hers. In doing so, would he sha... FRANCINE RIVERS The Biggest Threat to our Democracy, Freedoms and Future is Leadership that fosters and Appeases the... MICHAEL HARRIS The atheist might have
no proof for the
supernatural, but they
also have no proof
against it. If we ... LEWIS N. ROE the room of the spirit is the mind and the seat of the spirit is the heart. What we give room to muc... ERNEST AGYEMANG YEBOAH Millions of people acknowledge today that they do not know the meaning of life. JAMES C. DOBSON A Ritual to Read to Each Other If you don’t know the kind of person I am and... WILLIAM STAFFORD Our plan is to have a range of both cars and commercial vehicles. The likelihood is our supplier won... EDWARD ROWE It's nice to have things to look forward to. STEPHEN CHBOSKY I urge realism when assessing the hybrid vehicle market, traditional vehicles will still dominate th... MARK FITZGERALD One of the most important things I have found is that no one
school of thought has all of the answer... LEWIS N. ROE Anyways, that very same night there was a fight in the casino on B Deck. Some of the passengers got ... CHRISTINA ENGELA Because of its shortcomings - driving range, cost, and recharging time - the electric vehicle is not... TAKESHI UCHIYAMADA Never give up on you. In order to make a difference you would have to somehow be different. JOHNNIE DENT JR. The new Call-a-Car Platinum website enables vehicle buyers to search for only the best luxury vehicl... LOURENS BOTHA In a day and age where it seems like women want to be with unstable, psychotic, manipulative freaks;... C. JOYBELL C. [GM and other auto makers also will be hard-pressed to make the $15,000-plus in per-vehicle profits ... GARY WHITE Don't settle for a normal life. Not when you can enjoy the wonderful weirdness of being who God crea... CRAIG GROESCHEL Reach out and help others. If you have the power to make someone happy, do it. Be a vessel, be the c... GERMANY KENT Electric cars are not going to take the market by storm, but it's going to be a gradual improvem... CARLOS GHOSN The only deadly disease I have seen that is causing great harm and massacre latently yet the world h... ERNEST AGYEMANG YEBOAH I thank God for schools that are serious about the gospel of Jesus Christ. They are vital to perpetu... JAMES C. DOBSON The two men had a conversation. Brief, cryptic, to the point. As though they had exchanged numbers a... ARUNDHATI ROY To be a success, you have to break down your wall of fear that you built around you to protect yours... DEBASISH MRIDHA All I ever did to that apartment was hang fifty yards of yellow theatrical silk across the bedroom w... JOAN DIDION We can never make proper goodbyes. It was your last ride in a Checker cab and you had no warning. It... COLSON WHITEHEAD The universe is so vast, so immense, we can never expect to explore it all. It is in effect, not so ... CHRISTINA ENGELA This is a very important vehicle for Colorado, where a lot of people drive pickups. If they can get ... BILL BARROW Currently where you are is on a huge globe with a relatively thin crust of stone, containing fire in... STEPHEN RUSSELL
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JOHN CLAYTON Since I was an atheist for many years and came to believe in God through my studies in science, it f... JOHN CLAYTON I think rock 'n' roll would become exponentially, considerably more difficult to perform pas... ADAM CLAYTON It's very confusing when fame comes early on in your career. You get a little bit bent out of sh... ADAM CLAYTON I was actually pretty shy in school. My defense mechanism was to be the class clown. I remember gett... ADAM CLAYTON The art market was very different before the mid-1980s: then, art was all about passion, whereas now... ADAM CLAYTON There are two types of collector, I think. There are those who are quite academic, and get into the ... ADAM CLAYTON I don't think rock 'n roll is necessarily a young man's game. I think Neil Young is just... ADAM CLAYTON For us there's U2 music, and then there's everything else. ADAM CLAYTON I don't think rock 'n' roll is necessarily a young man's game. ADAM CLAYTON You can't make assumptions when you're dealing with health issues. ADAM CLAYTON I definitely got to a point where I realize how unusual it is to be able to play large, sold-out sho... ADAM CLAYTON Men should not be forced to wear pants when it's not cold. ADAM CLAYTON I was drawn to things I thought were either sexy or aggressive - or both. ADAM CLAYTON I've never necessarily chosen to be a bachelor. I've had girlfriends throughout the last 20 ... ADAM CLAYTON Fame is like the dessert that comes with your achievements - it's not an achievement in itself, ... ADAM CLAYTON Unless man is committed to the belief that all mankind are his brothers, then he labors in vain and ... ADAM CLAYTON A man's respect for law and order exists in precise relationship to the size of his paycheck. ADAM CLAYTON If you believe in a cause, you must be willing to put yourself on the line for that cause. ADAM CLAYTON The drums tell me everything. Everything else registers a millisecond later. 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MERRY CLAYTON Thanksgiving is a season that is very much in accord with the themes and teachings of Jesus Christ. JOHN CLAYTON There is no racial or ethnic involvement in Thanksgiving, and people who may be very distant from th... JOHN CLAYTON All holidays can be good times. JOHN CLAYTON Just as a puppy can be more of a challenge than a gift, so too can the holidays. JOHN CLAYTON Thanksgiving is a time when the world gets to see just how blessed and how workable the Christian sy... JOHN CLAYTON Could the one whom Christians worship be merely a mythological creation, or is he real? These questi... JOHN CLAYTON I knew how to sing in choirs and sing in church, but I didn't know how to sing in a studio. That... MERRY CLAYTON We explained our financial circumstances and the different direction we are going to take, BILL CLAYTON The foundation appreciates the many years of service Jim Snyder provided as director, ... He leaves ... BILL CLAYTON We want somebody who is experienced in national and international fundraising. We have to continue t... BILL CLAYTON The foundation has determined we want to go in a different direction, and it's time for a change, ..... BILL CLAYTON I'm concerned that before we get to 6,500- 7,000 cubic feet per second (flood stage), we'll have mor... BILL CLAYTON The site is fenced off. It's in an area not being used by the event and it's being monitored by myse... BILL CLAYTON I'm really open-minded, musically. The credo I ascribe to is, 'Take care of the music, and l... GERALD CLAYTON Between 1910 and 1950 approximately 350 lives of Jesus were published in the English language alone. JOHN CLAYTON Christmas is the antithesis of Thanksgiving. Christmas is pretty much a man-made holiday. JOHN CLAYTON My family is part Creole, and we're Indian, and we're also very, very black. My father was s... MERRY CLAYTON I have always said every good thing is divinely sent from heaven. MERRY CLAYTON For their planet was soaked in human tears as volatile as gasoline, and if the match struck, it woul... EMMA CLAYTON All four of the public tower companies are bidding. CLAYTON MORAN These are the days for strong men to courageously expose wrong. POWELL CLAYTON Coming to Princeton was no different than Penn State. It's just a difference in the color of the uni... STAN CLAYTON The way they wrote was really intriguing. VIRGINIA CLAYTON I am anticipating a pretty rough year. I talked to a landowner this morning who is trying to shoot a... CLAYTON WOLF Mincemeat is decidedly British in its nature and can therefore be disregarded entirely where most ci... CLAYTON SMITH I was out in the backyard catching balls. MARK CLAYTON That makes me think it went down very quickly and it would have been absolute panic on board ... (Th... RICHARD CLAYTON Tar Heel would always come through and just pound North State. But it was fun, and I think it's alwa... CLAYTON MCCULLOUGH Anytime you can hold a team to no points in a quarter you'll have a good shot to win. We were really... CLAYTON TURK Once I got the Lone Ranger role, I didn't want any other. CLAYTON MOORE I am a fighter. I believe in that which is right, and the truth is, I have been the Lone Ranger for ... CLAYTON MOORE Let's trace the birth of an idea. It's born as rampant radicalism, then it becomes progressi... POWELL CLAYTON I think the main focus as a musician should be to play the music you love to play, and the rest is g... GERALD CLAYTON I've been doing this for too long to watch it slide out of my hands like that. CLAYTON LEROY Being the only qualifier from River Valley hurts a little bit. But it helps being with the Pleasant ... CLAYTON WETZEL We are going to find out who is a good manager. Everyone is a good deer manager in wet years. CLAYTON WOLF She's so versatile. She can out rebound taller people, she's a quick jumper and she has a nose for t... CORY CLAYTON You could have asked anything but that. I'll tell you how old I am. I was born in 1914. I'll let you... CLAYTON MOORE I think you're going to find out that westerns will be coming back. It's Americana, it's part of our... CLAYTON MOORE I often meet adults in their 30s, 40s, or 50s who, as soon as they recognize me, suddenly become six... CLAYTON MOORE I am a fighter. I believe in that which is right, and the truth is, I have been the Lone Ranger for ... CLAYTON MOORE Hark! I hear a white horse coming! CLAYTON MOORE He constantly worked on the growth. He was really pro-active and the lessons he taught carried over. CLAYTON DOWNING I'm appalled at those kinds of things, I think we all are, JOHN CLAYTON There's not at a hint he's ever misused his passport. CLAYTON RUBY What we've offering our colleagues in the flu business is to now mine that data themselves and to co... CLAYTON NAEVE