Title companies, mortgage brokers and real estate agents would love to have these leads and we can segregate them (according to area and other variables) based on the dynamics of the call.

Despite little marketing effort to date, each episode generates thousands of online applications. Based on the quality of these leads, we are now moving forward quickly with plans to roll out our distribution network, which will include a robust Web site and lead-generation engine, a call center and home buyer counseling services.

We want to have somebody on the back side who understands the value of a good lead. We are not going to provide them (industry professionals) every lead under the sun.

We have contacts in major cities with mortgage brokers. If we have leads that come in through our Web site, right now we just call the brokers. We're smack dab in the middle of creating a lead generation engine.

We follow this person around with cameras and at the same time we have a crew of friends and family on set at the house we purchased for the person. The crew works from 7 in the morning until midnight and we reveal it on Sunday.

The common thread in Nissan and Infiniti models is superior delivery of power, style and innovation. The company's strongly focused product effort suggests a route struggling domestic companies might follow.