Tier one talent usually has a participation in the film's revenue streams, whether it's the gross revenue or net revenue. But top-tier talent is more likely to be participating and that also tends to be part of the cost equation.

Oftentimes I think movies that come into the limelight through significant Academy Award nominations get a little better play in their current window, and most often that's a theatrical (box office) number. If the movie wins, it's got a bump up in revenue and a higher video profile.

That's millions of dollars in additional expense, but it may be offset with a win.

This is not a trend we are seeing at Hopkins, in fact our alumni participation has actually increased over the past three years.

Steven has a role in one of the spots for that campaign. His participation in the Interns spots is reduced. We are looking at alternatives for marketing strategy and that is what the Interns campaign represents. We are always looking for ways to represent our brand value. We have an ongoing relationship with Steven. Also, [the] 'Dude, you're getting a Dell' tag line will be sticking around -- it is in the Interns spots now.

Steven has a role in one of the spots for that campaign. His participation in the Interns spots is reduced. We are looking at alternatives for marketing strategy and that is what the Interns campaign represents, ... We are always looking for ways to represent our brand value. We have an ongoing relationship with Steven. Also, [the] 'Dude, you're getting a Dell' tag line will be sticking around -- it is in the Interns spots now.