Through their product offering, price-competitiveness, and moving production overseas, Whirlpool has been able to compete on price. That's how they've been winning.

Whirlpool has moved a lot of operations overseas, and that's helped out with their costs.

I think Whirlpool has the synergies to be able to pull this off. Maytag is not going to make it by themselves, and nobody does the laundry business better than Whirlpool.

I think Whirlpool has the synergies to be able to pull this off, ... Maytag is not going to make it by themselves, and nobody does the laundry business better than Whirlpool.

Unless you can demonstrate your benefits, all you are left to compete with is price.

They've got the widest margins in hardware production. And as a result they've been able to drive down the price of hardware -- an important competitive advantage in a weak environment.