Three or four years ago, [e-mail marketing] was quick, easy and cheap. Now, it requires a lot more sophistication, knowledge, and dedication ... CAN-SPAM took a lot of practitioners by surprise ... some large companies actually put their e-mail projects on hold.

Loren McDonald

Mail Marketing Sophistication

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While marketers have clearly recognized that they have delivery challenges, they also are not allocating the necessary resources or taking the longer-term steps needed to minimize blocking and filtering of their e-mails.

— Loren McDonald

There already is a class system.

— Loren McDonald