Those things will tell you if the customer thinks you're doing a good job of managing information well.

There is a lot of new information in there, and members will no doubt want to follow up on it.

They [consumers] want information that will help them while driving without increasing their level of distraction.

The purpose of the software is to manage what can't be managed well otherwise. That implies a certain level of complexity.

Over 50% of the answers on psychological sales tests are probably faked.

One thing about that it is that (San Francisco) struggled in their league last year. I think Tanya will go in there and be able to fix that.