This will serve as a great point of sale for stores.

We believe that the box cover designs are a huge selling point for each studio, and so this [campaign] will be putting those great designs on display.

We're going to try and stay concentrated on the one or two big releases a company has a month, rather than load a page with 10 or 12 titles. We are trying to get all of our studios involved with this.

We looked a bit disjointed at times, but hopefully that will come.

They will look at levels of metals and other fats and chemicals — this should serve as a good baseline to compare levels in modern blubber.

We have a great crew back and if Jason returns that will be huge.