This weather is the nightmare we were expecting. People are now at their most vulnerable.

We have already reached the vast majority of people living in this area, however, lack of access makes it impossible for us to do more.

A tire is a product that is expected to perform consistently in all types of weather conditions, carry people to appointments and enhance the performance of the vehicle on which it's mounted. Perhaps drivers are beginning to recognize the incredible quality and value that go into these tires.

It's what we have been fearing all along. The winter is now with us.

At the moment, I have no idea what the situation is over there as we have no access to those areas.

(Prices) are going to be volatile and they're going to be driven by the weather. It's a very tight market right now.